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Analysis of the industry, Nike's marketing strategy has always been solid and ingenious, the Olympic marketing, old rivals Nike and Adidas did not generous, but from the 1996 Atlanta Olympics, it acquired a set of skills, and guide public opinion and Memory to the benefit of their own transformation. The London Olympic Games, Olympic sponsor Adidas while packaging host delegations, let podium every British athletes wear their clothing. Nike sponsored athletes i Cheap air jordan 12 ovo s to continue, however, accumulated over the years by virtue of the Nike sports stars resource it is expected there will be some breakthroughs. Earlier media reports said, trying to help the Adidas sporting goods brands to seize the London Olympics first place, from the current layout, Adidas overall bias strong, but the final winning also depend on the implementation and the Olympic site control. 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